Vision & Values

Our Unique Culture


The heart of every great company is an enduring culture built on the foundation of strong values. CoorsTek is a 110-year-old family business led by fifth generation Coors family members. Our company values reflect the family values that have carried through the generations. and serve as a cornerstone of the company’s legacy. Our team understands and reflects an inclusive culture yet represents diversity of thought tied to our values.

At CoorsTek, we have a set of principles that guide how we engage with our business partners, our employees, and the world around us. From the products we make to the people we employ, The CoorsTek Way is fundamental to the way we do business and to achieving our vision of "To Make the World Measurably Better."

The CoorsTek Way logo.

Group of employees in a manufacturing plant.


  • We are inspired by our legacy of innovation.

  • We take pride in what we do.

  • We provide outstanding value for our customers, teammates, families, communities and world.

  • We deliver leading-edge solutions to improve the lives of people in the communities in which we serve.

Employees looking at a computer monitor together.


  • We value the inherent worth and dignity of every individual.

  • We share responsibility, risk, opportunity and reward.

  • We collaborate to solve our customers’ most complex challenges.

  • We act with consistency, honesty and respect.

Woman working with lab equipment.


  • We push the limits of what’s possible.

  • We evolve to meet the challenges of the future.

  • We think globally and act locally.

  • We commit to near-term results with a long-term view.

Notices & Statements