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CoorsTek Videos

Learn more about CoorsTek, our rich history, and current industry initiatives. Follow us on YouTube for more content, and to receive updates on new videos.


Introduction • Cerbec® Bearing Balls: An Amazing Story  Ceramic Body Armor Survival Story • Vision, Mission, Values • Industries Overview • A Brief History of CoorsTek • CoorsTek Center for Advanced Materials • ABC of the Aluminum Beer Can


CoorsTek is a leader in engineered technical ceramics. We partner with our customers to solve vexing technical challenges which enable amazing solutions across the globe.


Bearing balls allow the world to spin, rotate, and slide in applications where failure is not an option. Watch the video and learn how the most innovative markets roll on bearing balls.


Ceramic Body Armor Survivor Story

Marco Di Lauro, an Italian photojournalist was shot at close range by Taliban fighters in Afghanistan. Thanks to the protection of his ceramic armor, he lived to tell about it. This is his story.

For the full version of the video, continue playing within YouTube or click here.

vision, mission, and values

The CoorsTek Vision, Mission, and Values are central to the way we conduct business. Watch the video or visit our VMV page to learn more.

industries overview

Did you know CoorsTek components can be found in your light switch? Your car? Your faucet? CoorsTek technical ceramics enable modern technologies in virtually every industry in the global economy—from smart phones to LED light bulbs to much, much more. 

A brief history of Coorstek

CoorsTek was founded in 1910 as Herold China and Pottery Company. To learn more about our storied history, watch the video or visit our history page.

Coorstek center for advanced materials

In 2016, CoorsTek broke ground on the $120 million Center for Advanced Materials in Golden, CO USA, paving the way for the next generation of material science.

abc of the aluminum beer can

Coors Porcelain, now known as CoorsTek, was instrumental in the development of the two piece aluminum can. This video showcases the process by which aluminum cans were originally made. Narrated by the iconic Bill Coors.


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